Mission, Vision and Values


To improve the health of our region by:

  • Providing excellent care and an exceptional experience
  • Promoting health and wellness through community partnerships
  • Connecting people to the world class expertise of Wake Forest Baptist Medical Center


To be the medical center of choice, promoting health and serving as a destination for excellence in patient care.


COMPASSION:  responsive to the physical, emotional, spiritual, and intellectual needs of all.

SERVICE:  cultivate selfless contribution for the greater good.

EXCELLENCE:  demonstrate the highest standards of patient-centered care, education, research, and operational effectiveness.

INTEGRITY:  demonstrate fairness, honesty, sincerity, and accountability.

COLLEGIALITY:  foster mutual respect, facilitate professional growth and mentorship and reward teamwork and collaboration.

INNOVATION:  promote creativity to enhance discovery and the application of knowledge.

DIVERSITY:  honor individuality and protect the dignity of all.